Violets

Brand Development, Social, Merch

Violets is a boutique retail shop in Edmonton, Alberta that carries a curated collection of clothing, homewares, and gifts. Violets' brand embodies the spirit of the things they sell and the personalities of the shop owners. It's a fun balance of playfulness and elegance with measured outbursts of creative chaos.

Violets logo on a green background with a sideways smiley face in the top right corner.
Incense burner in the shape of a cylindrical pyramid. A starburst shape containing text "incense and holder 65 dollars"
A stack of postcards, violets logo on one side, contact info on the other.
Stack of business cards, violets logo on one side, contact info on the other.
A table with an amber glass french press and a clear glass, double walled cup, both filled with coffeeA starburst shape containing text "cup set and french press 190 dollars"
A sunny storefront of windows with the violets logo and large smiley face decal. Plants and trees line the sidewalk, alongside a pink violets sandwich board sign.
A kraft paper packing envelope with the Violets logo stamped onto it, and a pair of violets branded stickers.
Three curvy, different coloured candles intertwined.
A hand holds up a ceramic mortar with a wooden pestle inside.
A reusable baggu bag in cow print hangs off an arm.
A glass vessel sits next to a matching glass cup with different colours changing via animation.
Interior of Violets retail space with clothing racks and shelving full of product.
"Summer Giveaway" text is covered by photos of people wearing colourful Meals brand pants. The photos disappear to reveal the text "Win a pair of meals pants"
Images of different houseplants in different coloured checkered plant pot bags cycle through.
An arrangement featuring a stack of glass cups, a stick lighter, a candle and a green drink in a cup and a sprig of leafy vine.
Text that reads "It's our birthday, all candles 20% off" is covered as photos of different types of candles animate-in.
A small painted clown shaped candle and a small ceramic version of Violets' storefront,.

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